Stephen Curry's partnership with Under Armour has come to an end.

The story began in 2013, when the then-Warriors star hadn't yet become the face of any brand—just a lanky shooter searching for a company that truly believed in him.

Nike lost the bidding war (offering $2.5 million, while UA bid $4 million), and UA opened the door. Two "underdogs" decided to join forces and bet on each other.

The story unfolded rapidly.

Under Armour handed him design control. Curry launched his signature line, sales exploded. The Curry 1 debuted, the 2 sparked mania, and the 4 became a classic.

By 2020, he was more than just an athlete—he owned the "Curry Brand," a mini-empire within UA akin to Michael Jordan's. The title of president, creative control, equity, and stock—it was all there.

In 2023, both parties doubled down. UA signed Curry to a massive long-term extension, with insiders suggesting it holds the potential to be a "lifetime deal."

Everything seemed to signal that Curry and UA would remain inextricably linked forever.

They weren't just building sneakers; they were building influence.

They're building courts for communities, launching programs for children, training coaches, and aiming to benefit 100,000 youth. This has transcended the realm of basketball.

Yet today, according to the latest reports, both parties agree the time has come.

Under Armour is restructuring its corporate framework, while Curry seeks freedom to fully operate the Curry Brand independently.

They will release their final collaborative shoe, the Curry 13, in February 2026—a final handshake farewell.

After over a decade of collaboration, an era comes to a close.

They began as underdogs, and now each strides forward as giants in their own right.