After LeBron James and the manufacturer confirmed that "Decision 2" was just an advertisement, celebrity Stephen A. Smith said on his show that the approach would only be embarrassing.

Stephen A. Smith said, "It's a terrible way to market, it's incredibly embarrassing, LeBron, you're trying to market an alcoholic beverage and you're trying to give the impression that this could be your last season."

"In the future, if you have a bad game at a critical point in the game, I'm going to have a hard time thinking that you really can't play anymore, and instead I'm going to think of your Hennessy commercials and wonder if you had too much to drink before the game."