Recently, Adam Shaw responded to the issue of the significant increase in the cost of NBA subscription viewing by saying that fans can watch game highlights in other ways in addition to paying to watch the game, a statement that has attracted widespread criticism.

Mark Cuban said on social media, "Adam is absolutely wrong this time. But I can tell you that unless a lot of things have changed in the last 20 months, he's still one of the guys who's going to be willing to speak up for the fans when a lot of the owners have been silent."